We're excited to share that applications are now open for a cohort of up to 15 scaleup companies (2 founders or executive members per company) to participate in an immersive four-day experience in Silicon Valley on March 11-14, 2025.

This inaugural InterGen Bootcamp will provide an important first step in exposing high-potential Alberta startups to world-class growth experts and Silicon Valley best practices. This program will include interactive workshops covering proven strategies for scalable growth. Companies will receive personalized 1:1 advisory sessions on specific topics that participants need help with before and during the bootcamp. 

Expected topics include: 

Go-to-Market

•       Scalable and Repeatable Sales and How to Create Effective Go-to-Market Playbooks
•       Advanced Positioning and Messaging
•       Developing Winning Sales Pitches
•       Product Marketing and the Power of Focus
•       Negotiating and Closing Enterprise Deals
•       Building and Managing Successful Sales Teams

People and Teams

•       How to Design, Align, and Motivate the Best People and Teams
•       How to Be a Scale-Oriented Leader
•       Silicon Valley Hiring Best Practices: When, Who, and How to Hire
•       Optimizing Team Performance and How to Manage High-Performance Team
•       Compensation Best Practices and How to Retain and Incentivize the Right People and Performance
•       How Great Cultures Support Scalable and Sustainable Growth
•       How to Ensure Remote Teams Are Engaged, Retained, and Performing to Their Potential
•       How Great CFOs Propel Fast-Growing Companies to Success

Strategy:

•       How to Define Effective Growth Strategies
•       How Top-Performing Companies Stay Focused on What’s Important
•       Silicon Valley Strategy Best Practices and Planning, Preparing, and Executing Like    Category Leaders
•       Executing Great Strategies and the importance of Internal Communication

Fundraising, Capital, and Exits:

•       Creating Effective Capital Strategies: How to Align Capital Needs and Company Strategy
•       Funding Alternatives: VC, Growth Equity, PE, Venture Debt, and Beyond
•      State of the Private Capital Markets: Terms, Valuations, Due Diligence, and What to Expect When You’re Raising
•       Why and When to Exit: Aligning Exit Strategies and Shareholder Objectives
•       Lawyers, Bankers, and Money: How to Pick the Right Service Providers

International Expansion:

•       International Growth: When to Do It and What’s Required
•       Setting Appropriate Growth Expectations
•       Obstacles to International Expansion and Top Reasons for Failure

Strategic Alliances:

•       The Why, How, What of Strategic Alliances
•       How to Pick the Right Partnerships
•       Supporting Successful Alliances: How to Ensure Your Alliances Outperform

This InterGen program will be led by Geoff Baum. Geoff Baum is a Silicon Valley-based founder, CMO, and international startup expert. He has advised and mentored over 500 startups from more than two dozen countries, including the United States, Canada, Chile, Mexico, Israel, Austria, Switzerland, Germany, Netherlands, Ukraine, Poland, Turkey, UK, Ireland, Korea, Japan, New Zealand, Australia, Argentina, and Brazil. He frequently leads workshops on sales, marketing, and go-to-market processes, including customer discovery and development, Silicon Valley best practices, positioning and messaging, and core values.