Marketing Manager

Job Title: Marketing Manager | 1-Year Contract, Coverage for Maternity Leave 

Start Date: January 6, 2025

Location: Calgary, Alberta 

Position Overview:

Are you ready to make an impact and drive the marketing strategy for a dynamic organization? As the Marketing Manager, you’ll be the driving force behind all marketing initiatives, responsible for developing and executing comprehensive marketing strategies that increase awareness, engagement, and support for InterGen’s mission. This role is ideal for a versatile and hands-on marketer who thrives in a fast-paced environment and can handle a wide range of tasks, from digital marketing and content creation to event planning and community outreach – ensuring every effort aligns with our bold goals and core values.

Key Characteristics We’re Looking For:

  • Ambitious and Calculated - we’re growing and need someone with a growth mindset 
  • Curious - we have 3 client types and synchronizing your go-to-market tactics to align with each persona is vital 
  • Coachable - you’re self aware, and use constructive feedback to drive continuous improvement 
  • Ownership - you do what you said you will, even when it's not asked of you

Event Promotion

  • Create and implement marketing plans to boost attendance and engagement for both online and in-person events, including but not limited to webinars, workshops, and fundraising initiatives
  • Develop event marketing materials and promote events across digital platforms and through partnerships and email marketing

Content Creation & Management

  • Plan and execute content distribution strategies across multiple channels, including email, social media, and our website to maximize reach and engagement
  • Produce high-quality content for various platforms including blog posts, articles, social media content and case studies that highlight InterGen’s work and value offering
  • Creation of marketing materials, including but not limited to banners, presentations, infographics, reports, and videos

Product Marketing

  • Work closely with the Product Manager and Developers to conceptualize new product features that align with user and market needs
  • Develop go-to-market strategies that drive enablement and adoption of the InterGen Connect app. Collaborate with the team to reinforce a compelling narrative and value proposition for the InterGen Connect app, utilizing targeted email marketing and automated messaging
  • Design and manage automation campaigns to support each stage of the user journey including automated emails, trigger-based communications, nurture sequences, and ad-hoc announcements

Social Media Management

  • Plan, execute, and manage our social media presence across all relevant platforms (LinkedIn, X, Youtube etc.). Respond to community engagement and analyze social media metrics
  • Launch and manage digital advertising campaigns (e.g., LinkedIn ads) to drive traffic and engagement

Reporting and Analysis

  • Monitor, track, and report on the performance of all marketing initiatives, using data-driven analysis to optimize strategies and enhance future campaigns

Requirements

  • Bachelor’s Degree/Diploma in Marketing, Advertising, Business or related field required
  • Minimum 5 years’ experience in strategic marketing, digital marketing, brand management and related areas, preferably in the tech ecosystem, startups and not-for-profit sector 
  • Solid project management skills with the proven ability to manage multiple projects independently, prioritizing tasks effectively 
  • Strong writing, storytelling, and communication skills, with a talent for translating complex ideas into engaging content
  • Detail-oriented, a proactive problem-solver with a creative mindset and can-do attitude. Able to transition smoothly between high-level strategy and hands-on execution
  • Proficient in digital marketing tools and platforms (e.g., HubSpot, Google Analytics, email marketing software), with strong skills in Microsoft Office Suite and Google Workspace; HubSpot experience is a big asset.

What We Offer

  • Hybrid Work Options 
  • Purpose-Driven Work - Be part of a mission-focused team dedicated to creating real change
  • Collaborative Work Environment -  Work directly with leadership and make a significant impact on the organization
  • Professional Development - Opportunities for growth, training, and network expansion

How to Apply: Interested candidates should submit a resume to hello@intergenconnect.com. Applications will be accepted until December 15th, 2024.

About InterGen: 

InterGen Canada is an equal opportunity employer and welcomes applicants from diverse backgrounds. 

Founded in 2019, InterGen started with the core mission of revitalizing and rebuilding Alberta’s economy by supporting the next generation of entrepreneurs through valuable connections with experienced business leaders.  Committed to accelerating the growth of scaleups in the province, InterGen offers a range of resources including educational workshops, tailored professional development training, roundtables with successful entrepreneurs and access to capital. The company has also built an interactive platform that matches business leaders with entrepreneurs that need strategic guidance to accomplish specific business objectives as they grow and scale.